About
Learn more about our approach to social media and meet the team
The Community Building Approach
Social media began as a space to bring communities together. That’s its DNA.
But when businesses started using it as a promotional tool, many didn’t honour that. They treated it like an ad board, pushing sales, not pulling people in.
And they might have got away with it 10 years ago, when there weren’t creators, influencers, or algorithms to filter out the boring stuff. But today? That doesn’t work. Yet, many businesses are still stuck in that place.
We work with the algorithms, not against them. By leading with story and creativity, we build brand spaces that pull people in, earn trust, and grows a loyal community.
Your Freelance Social Media Manager
Meet Ellie
Hi, I'm Ellie. Once a digital marketer growing a confectionery brand on the side, now a freelance social media manager and proud cat mum.
Since graduating in 2021 with a digital marketing degree, I’ve worked with inspiring organisations and business owners who have incredible stories behind their brands, but often don’t have the time, tools, or strategy to bring them to life online.
So, I started Unfold Social to help businesses connect with their audience and grow their brand by unfolding their story through engaging content and thoughtful design.
Let's Chat
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